According to the foodservice research firm, Dattassential, 72% of today’s restaurant menus include at least one item described as “spicy.” Now in its 91st year, Garner Foods and its brand, Texas Pete®, are the go-to resources for food processors when they need spicy goodness.
“We have been supplying our hot sauce products as an ingredient to food processors for decades,” explains Dan Plunkett, Garner Foods’ Vice-President of Foodservice Sales. “From drums or totes to tanker-size quantities, we’re offering a variety of hot sauce flavors to customers nationwide.”
A recent consumer survey by Datassential found that there was a 24% overall increase in hot sauce consumption between 2018 and 2019, with 34% of consumers reporting that they were consuming more hot sauce compared to only 10% reporting lower consumption. Hot sauce consumption ranked third in overall consumption of condiments behind honey (30% overall increase) and sriracha sauce (25% overall increase).
Edie Adams, Business Development Manager for Garner Foods, says that inquiries from food processors interested in both liquid hot sauce solutions and dry seasoning are up over recent months. “We’re seeing interest from processors who are creating custom sauces for restaurant chains and in refrigerated salad processors. In fact, several major chains who offer their own branded sauce include Texas Pete® products as an ingredient. We’re also working with brands who are looking to incorporate our dry seasoning in breadings for chicken, seafood and appetizers. Texas Pete® DUST Dry Seasoning is available in industrial quantities.”
As an ingredient, Garner Foods offers hot sauce products ranging from 340 to 740 Scoville Units with its Texas Pete® Original Hot Sauce, and all the way up to 3,000 to 3,500 Scoville Units with Texas Pete® Hotter Hot Sauce. The brand also includes ¡SABOR! by Texas Pete® Mexican-Style Hot Sauce with added sea salt, chili powder, cumin, and heat ranging from 500-700 Scoville Units. CHA! by Texas Pete® Sriracha Sauce is available in industrial quantities as well, with heat ranging from 1,200 to 1,800 Scoville Units.
“We can offer licensing agreements for use of the Texas Pete® brand by other manufacturers,” Adams explains. “We’ve licensed our brand to a breading manufacturer who is selling a Texas Pete® breading at retail and foodservice. We have recently seen the launch of a line of refrigerated dips such as Buffalo-style chicken dip.”
There is good reason for food manufacturers to consider Texas Pete® licensing as the brand is the fastest growing hot sauce brand among the top 5 brands in the U.S.* A new television campaign— ‘Sauce Like You Mean It’—has been part of the growth plan for Garner Foods. Within the foodservice channel the brand is a leading back-of-house ingredient, and Texas Pete® portion control packets are offered by major chains to their customers.
“We see significant opportunities for Texas Pete® branded products based on our growth in sales and brand awareness,” says Plunkett. “We would entertain branded product discussions with snack, vegetable and other prepared foods processors.”
*IRI Total Retail Sales U.S. Jan. 6, 2020.