Fresh Flavors for A Menu Mainstay
February 15, 2019

Delivery & Take-Out. Make It Spicy Good!

As the delivery, take-out, and catering segments of your restaurant’s business continue to grow, providing branded condiments in portion control packaging is a great way to add value and differentiate your menu.

To-go orders now represent the fastest growing piece of full-service restaurant sales, according to TDn2K. Delivery and catering offer incremental business that can be substantial, especially during off-peak hours.

Thus, how a delivery or take-out meal is packaged (including the right condiments) is important. An indication within a recent survey* of foodservice operators found that their greatest desire to condiment and sauce manufacturers was to be provided with more portion-control (PC) options, such as packets and resealable bottles. The same study also asked consumers what kind of packaging they wanted in their delivery and take-out orders, and 67% wanted mini bottles and 60% preferred PC packets.

Texas Pete® has been a market leader in PC hot sauce for decades with its original hot sauce. There is a line of flavor options that includes 7-gram PCs of CHA! by Texas Pete® Sriracha Sauce, ¡SABOR! by Texas Pete® Mexican-Style Hot Sauce as well as Texas Pete® Original Hot Sauce. It is also the only hot sauce brand that offers a 1.69 oz. plastic resealable bottle that is ideal for any to-go challenge.

Here are some other tips for getting the most out of your delivery and take-out opportunity:

  • Leverage mobile ordering to speed service for take-out customers and avoid third-party delivery charges.
  • Create an express line for order-ahead customers and support it heavily on social media and through in-store merchandising such as posters.
  • Use geo-fencing mobile technology to promote your take-out express service and menu after the lunch daypart to high population offices, campuses and plants to encourage take-out for customers on their way home from work.
  • Use stickers on packaging for food that is delivered by third-parties to play up your own express take-out service.
  • Promote combo meals and side add-ons to increase your average ticket for delivered food. Offer a free bottle of Texas Pete® with a big ticket “Value” or “Family Meal” by using a 1.69 oz. plastic resealable bottle that is perfect for delivery.
  • During off-peak times, deploy one or two of your best employees to visit nearby offices to hand-out your catering menu and promise a gift card to the office manager to encourage a trial of your menu at your store.

Off-premises dining is a trend that is here to stay, and we are here to make sure you have success in this new market opportunity. Texas Pete® offers a coupon for rebates up to $500 twice each year to operators wishing to try our PCs and complete line of products. Want to download your coupon now?

*Datassentials, Condiments, Sauces and Dressings Report, 2019.